Our story / Denison, Texas
About Classic Chevrolet Cadillac of Texoma
You can find our building along US-75 — but getting to know us takes
a little more than an address.
Classic is a family-owned dealership shaped by the people who work here, the drivers who return, and the communities we share across North Texas and Southern Oklahoma.
Where the story took shape
Our Roots Here Are Personal
For owner Eric Bryant, Texoma was home long before the dealership was. He grew up in the region, attended school in Durant, and moved to Denison during his middle-school years. Those early connections helped make returning home especially meaningful.
Eric began selling cars in Austin to help pay for college and found a career he loved. After decades in the automotive business, he returned to Texoma to continue serving the community where he grew up.
A New Chapter in Local Ownership
Eric Bryant becomes owner of Classic Chevrolet Cadillac of Texoma, beginning the locally led chapter that continues today.
A Purpose-Built Home
Construction of our current US-75 dealership is completed, adding a new showroom, service drive, and extensive service capacity.
Still Growing With Texoma
We keep building relationships with drivers, families, and local businesses whose needs change over time.
Those milestones aren't the whole story.
What matters just as much is what happens here every day—and the work we do beyond the dealership.
Behind the Classic name
Get to Know the People,
Not Just the Building
In addition to Eric, you'll also get to know the people who make our dealership run day to day—from our sales and finance teams to service advisors, technicians, parts specialists, and collision professionals.
Spanish-speaking sales assistance is available, too. If you'd rather discuss your vehicle options in Spanish, let us know and we'll connect you with someone who can help.
Our home on US-75
A New Building With a Long-Term Purpose
Our US-75 facility brings vehicle sales, a dedicated service drive, and room for more involved maintenance and repairs together in one place. It was built to support the different reasons people count on us—not just the day they choose a vehicle.
Our factory-trained technicians specialize in Chevrolet and Cadillac, and we also maintain and repair vehicles from many other manufacturers.
During your visit, you can use complimentary Wi-Fi and enjoy coffee or bottled water. Those small conveniences matter when a service appointment needs to fit into an ordinary day.
A Little Piece of Texoma
A Place to Cast a Line While You Wait
One of the most distinctive features of our property is found outdoors. Our 1.5-acre fishing pond and pier offer an unexpected way to spend a service visit, with fishing rods available for guests who would like to cast a line while they wait.
The pond is also a nod to owner Eric Bryant's childhood memories and the outdoor traditions of the Texoma community he calls home. It's one more way this place feels connected to the region around us.
How we try to do right by our neighbors
Our Approach Shows Up in the Details
The details of a visit matter, whether you're weighing a decision, working around a full calendar, or finding out what your current vehicle is worth.
Understand the Choice Before Making It
We aim to explain vehicle differences, pricing information, and next steps in plain language. Tell us what you need to know; we'll help you understand your choices without turning every question into a sales pitch.
How We Work →Classic Valet Can Bring the Visit to You
Our Classic Valet program can bring a vehicle to your home or office for a test drive, take your trade-in back for appraisal, and arrange pickup and return for qualifying service visits. It's one way we help make room in a busy schedule.
Explore Classic Valet →Sell or Trade, With No New Purchase Required
If it's time to move on from a vehicle, we'll discuss an appraisal even if you don't plan to buy its replacement from us. An evaluation can be a first step, not a commitment to a different car.
Request an Appraisal →Program availability, scheduling, and eligibility can vary. Our team can explain the current details before you arrange a visit or pickup.
More than an address in Denison
We're Part of the Community Between Visits
Our ties to Texoma reach beyond the showroom. We're proud to take part in local school projects, holiday giving efforts, and causes that support our neighbors.
A New View at Munson Stadium
Classic of Texoma joined three other primary local sponsors to help fund the new video board at Denison ISD's Munson Stadium. The 2021 project was intended to serve school athletics and other community events, while offering students experience operating the display.
It is the kind of project we value: something useful that remains part of the community long after one event ends.
Holiday Giving / Toys for Tots
For owner Eric Bryant, Toys for Tots has a personal meaning. He's spoken about Christmas seasons
when his own family faced difficult times, an experience that helps explain why making the
holidays brighter for local children matters so much to him.
That commitment has brought Eric's family and our Classic team together for toy collections and shopping trips to help children throughout Texoma.
Helping Where the Need Is
We've supported the Bob Skaggs Memorial Food Drive and local first responders,
including through the First Responders Lounge initiative.
Watch the community story
Why Giving Back Matters at Classic of Texoma
From supporting local schools to helping families and first responders, being part of Texoma means finding ways to give back. Take a closer look at Classic and the people behind our commitment to the community we call home.
Two brands, one local dealership
Chevrolet & Cadillac Each Have a Place Here
Everyday Needs & Bigger Jobs
Our Chevrolet lineup speaks to commuters, growing households, and drivers who need a truck for property work or to take gear to the lake. Our team can help you compare the right fit for your routine.
Shop New Chevrolet →Comfort for Roads Near & Far
Cadillac brings its own identity to Classic—sedans and SUVs for drivers who put a priority on design, cabin comfort, and the miles between North Texas and Southern Oklahoma.
Shop New Cadillac →Looking beyond those two brands? Browse our pre-owned inventory →
We'd like to meet you
Our Story Continues
With Each Person Who
Walks Through the Door
Whether you're coming from around Denison, across the river from Durant, or along US-82 from a neighboring Texoma community, you're welcome to start with a question. We'll help you connect with the right person.
899 S US Hwy 75
Denison, TX 75020
(903) 415-2900
For current department hours, check our contact page or call before visiting.
Before you stop by
A Few Helpful Details
Can Classic help with commercial and government fleet needs?
Yes. You can explore our government fleet inventory or reach our fleet and commercial team at (903) 858-6689.
Can I book service for a vehicle that isn't a Chevrolet or Cadillac?
Yes. We maintain and repair many other makes. Schedule service or call (903) 415-2900 to discuss your vehicle.
Is Spanish-speaking sales assistance available?
Yes. When you contact our team, let us know you'd prefer to speak Spanish and we'll help connect you with a Spanish-speaking sales team member.
How can I find the right person or department?
Browse our team directory for names and roles, or send us a message and we'll help direct your question.
